THE BIGGER PICTURE

Stop Creating Content Just to Get Views.

Views are exciting.

So are likes, comments, shares, and new followers.

We love seeing our clients' content receive attention.

But there's something we care about even more.

What happens after someone watches your video?

Do they remember your name?

Do they trust your expertise?

Do they feel like they know you?

Will they think of you when they're ready to sell their home?

At Soldwell, we create content with the long-term goal of building your personal brand and helping you attract future clients.

We're not interested in creating videos simply to chase the next viral moment.

We want to help you become a recognizable, trusted Realtor in the communities you serve.

Because your next client might not be ready to buy or sell today.

But they might already be watching.

PERSONAL BRANDING

Your Listings Show What You Sell.

Your Personal Brand Shows Who You Are.

Your listings are an important part of your business.

But if your Instagram account only features property photos and listing announcements, potential clients may never get to know the person behind the business.

What makes you different?

Why did you become a Realtor?

What do you love about your community?

What can buyers and sellers expect when they work with you?

How do you approach marketing a home?

What experiences have shaped the way you serve your clients?

These are the stories that help people understand who you are.

At Soldwell, we believe your personal brand should reflect your personality, expertise, values, and the experience you provide to your clients.

We help you communicate those qualities through thoughtful, professional content.

Because people aren't just choosing a Realtor. They're choosing someone they trust to guide them through one of life's biggest decisions.

OUR CREATIVE PHILOSOPHY

Cinematic Quality. Authentic Stories. Timeless Content.

Social media trends come and go.

The popular audio changes.

Editing styles change.

The videos everyone is recreating today may feel outdated six months from now.

We don't want your brand to depend on constantly keeping up with those changes.

Instead, we focus on creating professional, story-driven videos that reflect who you are and what makes your business valuable.

Our approach combines two important qualities.

Cinematic

Beautiful compositions, intentional lighting, professional editing, and carefully planned storytelling help communicate the quality of your brand.

Your content should reflect the same level of professionalism and attention to detail that you bring to your clients.

Authentic

A beautifully produced video doesn't mean much if the person watching can't connect with you.

We want your audience to experience your personality, hear your stories, understand your expertise, and feel comfortable reaching out.

Your content should feel like a conversation with a real person, not another advertisement.

Professional enough to represent your brand. Authentic enough to build a relationship.

CONTENT THAT LASTS

Create It Once. Make It Valuable for Years.

Imagine creating a video about your favorite neighborhoods in Alpharetta.

You explain what makes each neighborhood unique, highlight the local lifestyle, and share what you love about living in the area.

That video could be useful to someone relocating to Atlanta today.

It could also remain relevant to someone researching the area next year.

Now compare that with a Reel built entirely around a trending audio clip.

It might perform well today, but the trend could become outdated within weeks.

At Soldwell, we prioritize creating content that has lasting value.

We call it re-postable content.

Videos that can be shared again, featured on your website, sent to potential clients, and incorporated into future marketing campaigns when the information remains relevant.

That doesn't mean we'll never embrace a creative trend.

It means we won't build your entire brand around one.

Trends capture attention. Timeless content helps people remember you.

WHAT WE CREATE

Content That Gives People a Reason to Follow You.

Your audience should discover more than your latest listing when they visit your profile.

They should discover someone who understands real estate, knows the community, and genuinely enjoys helping people find their place in it.

Our content strategies may incorporate the following types of videos.

Educational Content

Help buyers and sellers better understand the real estate process.

From preparing a home for sale to navigating the buying process, educational videos provide an opportunity to demonstrate your expertise.

Local Community & Lifestyle

Introduce your audience to the neighborhoods, businesses, attractions, and experiences that make your market special.

Show people what it's like to live in Alpharetta, Roswell, Milton, Atlanta, and the communities you serve.

Real Estate Market Updates

Keep your audience informed about relevant developments in your local housing market.

We help you present market information through clear, engaging videos that make complex topics easier to understand.

Personal Branding

Share your story.

Why you became a Realtor, what you've learned throughout your career, and what drives you to serve your clients.

Help your audience connect with the person behind the business.

Behind the Scenes

Show people what your work looks like beyond the closing table.

From preparing a new listing to meeting clients and coordinating property marketing, give your audience a closer look at the experience of working with you.

Client Stories & Interviews

Share meaningful experiences from your work with buyers and sellers.

With your clients' permission, we can help you create interview-style content that highlights their experiences and the relationships you've built.

Property & Lifestyle Features

Take your audience inside beautiful homes while highlighting the architecture, interior design, neighborhood, and lifestyle surrounding the property.

Rather than simply showing every room, we can build the video around the features and stories that make the home worth remembering.

RECOGNIZABLE VIDEO SERIES

Give Your Audience Something to Come Back For.

You don't need to reinvent your content strategy every time you post.

One of our goals is to help you develop recurring video series that your audience begins to recognize.

For example, a Realtor specializing in North Atlanta could create a series called:

Living in Alpharetta

Each episode could introduce viewers to a different part of the community.

One episode might feature a beautiful neighborhood.

Another could explore a local restaurant.

The next might showcase a new construction community or a conversation with a local business owner.

Over time, the series gives your audience a reason to keep coming back while associating your name with the community.

Other potential series could focus on luxury homes, neighborhood comparisons, real estate education, or stories from your experiences as an agent.

We'll help develop a concept that aligns with your personality, target audience, and business goals.

Your audience should recognize your content before they even see your username.

CONTENT STRATEGY

We Handle the Planning. You Bring the Expertise.

You shouldn't have to spend hours every week trying to figure out what to post.

That's our job.

Before filming, we'll learn about your business, target audience, service areas, and long-term marketing goals.

We'll discuss the communities you want to become known in, the clients you want to attract, and the stories worth sharing.

From there, our team develops a content strategy built around your brand.

Our planning process can include:

• Monthly content planning

• Video concepts and recurring series

• Target audience and community research

• Script development

• Interview questions and talking points

• Filming locations

• Creative direction

• Calls to action

• Posting recommendations

Have your own ideas?

We want to hear them.

We'll work together to determine how those ideas fit into your broader marketing strategy.

You bring your experience. We'll help turn it into content people want to watch.

CAMERA CONFIDENCE

You Don't Need to Be a Professional Speaker.

We understand that talking to a camera can feel uncomfortable.

You might worry about forgetting your lines, sounding awkward, speaking too quickly, or not knowing what to do with your hands.

You don't need to figure all of that out yourself.

We'll prepare your scripts and guide you through the filming process.

Our team can help with your delivery, body language, pacing, breathing, and overall presentation so you can communicate more confidently.

We'll work through multiple takes when necessary and help you find a delivery that feels natural.

And if you go a little off-script because you're sharing something meaningful?

That's okay.

We want your personality to come through.

You don't need to become someone else to be great on camera. You need to become comfortable being yourself.

YOUR MONTHLY CONTENT DAY

One Day of Filming. A Month of Content.

Consistency is important when building a recognizable personal brand.

But creating content shouldn't take time away from your clients every single week.

That's why our monthly content packages are designed around a dedicated filming day.

Before the appointment, our team will develop your content plan, prepare scripts, and coordinate the filming locations.

When filming day arrives, you'll know what we're creating and what to expect.

Depending on your package, we'll capture multiple videos across the planned locations during your dedicated content day.

Our goal is to produce the content you need for the month without requiring you to continuously schedule additional filming appointments.

All we ask is that you reserve the day and come prepared to focus on creating content.

One dedicated day. A consistent presence throughout the month.

MONTHLY CONTENT PACKAGES

Your Brand Deserves More Than an Occasional Post.

Whether you're establishing your personal brand or building a larger presence in your market, Soldwell offers monthly content packages designed to support your long-term marketing goals.

All three packages include professional content planning, scripting, filming, and video production.

THE VOICE

$1,950 / Month

Establish Your Presence.

For Realtors who want to begin building a consistent, professional personal brand.

Includes:

• 4 professionally produced short-form videos per month

• Up to 2 filming locations

• Monthly content strategy and planning

• Script development

• Professional video production

• On-camera direction

• Professional editing and color grading

• Vertical 9:16 video delivery

• Captions and licensed music

• Custom video cover images

• Written Instagram post captions

Six-month commitment.

[Let's Build Your Brand]

THE AUTHORITY

$2,495 / Month

Build a Brand People Recognize.

For Realtors who want to establish themselves as recognizable experts in their communities through consistent, high-quality content.

Includes:

• 6 professionally produced short-form videos per month

• 2–3 filming locations

• Monthly content strategy and planning

• Script development

• Professional video production

• On-camera direction

• Professional editing and color grading

• Vertical 9:16 video delivery

• Captions and licensed music

• Custom video cover images

• Written Instagram post captions

• Development of recurring content series

Six-month commitment.

[Let's Build Your Brand]

THE MARKET LEADER

$3,950 / Month

Build a Stronger Presence Across Your Market.

For established Realtors and luxury agents who want a more comprehensive content production strategy for their personal brands.

Includes:

• 8 professionally produced short-form videos per month

• Dedicated monthly content day

• Custom filming plan and locations

• Monthly content strategy and planning

• Script development

• Professional video production

• On-camera direction

• Professional editing and color grading

• Vertical 9:16 video delivery

• Captions and licensed music

• Custom video cover images

• Written Instagram post captions

• Development of recurring content series

• Additional personal-brand and behind-the-scenes content opportunities

Six-month commitment.

[Let's Build Your Brand]

PROFESSIONAL PRODUCTION

You Focus on Your Clients. We'll Handle the Content.

Every video we create is carefully planned and professionally produced to reflect your personal brand.

Our standard monthly video deliverables include:

• Professional video editing

• Vertical 9:16 formatting

• On-screen captions

• Licensed music

• Professional color grading

• Script development

• Custom video thumbnails or cover images

• Written Instagram post captions

• One round of revisions per video

Our standard turnaround time for completed monthly content is approximately 1–2 weeks following filming.

We can also discuss additional personal-brand photography and behind-the-scenes images depending on the needs of your project.

Your content should look professional without creating another full-time job for you.

SOCIAL MEDIA MANAGEMENT

Want Us to Handle the Posting, Too?

Creating great content is only one part of maintaining a professional social media presence.

Someone still needs to organize the videos, write the captions, schedule posts, and monitor the account's performance.

If you'd rather spend that time working with clients, Soldwell can help.

In addition to our content production services, we offer social media management solutions that can include:

• Instagram content scheduling

• Post caption writing

• Monthly posting calendars

• Social media account management

• Content organization

• Performance tracking and analytics

• Ongoing content strategy

We recommend having a consistent publishing process so your content goes out according to the strategy we've developed.

However, if you prefer to manage your own account and publish the videos yourself, that's perfectly fine.

We'll deliver your completed content so you can post it according to your schedule.

You decide how involved you want to be. We'll help you build a process that works for your business.

Social media management is available as an additional service. Contact us to discuss the appropriate scope and pricing for your account.

MEASURING WHAT MATTERS

We're Not Just Looking at Your Follower Count.

Getting more followers is exciting.

But what if your Instagram account gains 10,000 followers and none of them are interested in working with you?

Now imagine having a smaller audience made up of people who live in your community, trust your expertise, and are considering buying or selling a home.

Which audience would be more valuable to your real estate business?

At Soldwell, we care about building an audience that is relevant to the clients you want to attract.

That's why we look beyond traditional social media engagement.

Depending on your marketing goals and the information available, we can evaluate:

Audience Growth

Are you reaching more people within your target market?

Engagement

Are viewers watching, sharing, saving, and interacting with your content?

Website Traffic

Are people visiting your website or exploring your services after discovering your videos?

Direct Inquiries

Are potential buyers and sellers reaching out through social media?

Listing Appointments

Are people contacting you about selling their homes after discovering your content?

New Clients

Are your social media efforts contributing to meaningful business opportunities?

We're interested in helping you connect your marketing efforts to your long-term business goals.

We can't guarantee that a particular video will generate a new client.

But we can develop a strategy, measure the results, and use what we learn to improve your content over time.

Views tell us who's watching. Business results help us understand what that attention is worth.

WHY SIX MONTHS?

Build Something That Lasts.

Building a recognizable personal brand takes consistent effort.

One video might introduce someone to your business.

Another might help them understand your expertise.

A third could show them what you love about the community.

Over time, repeated exposure to your content creates opportunities for your audience to become more familiar with you and your business.

That's why our monthly content packages require a six-month commitment.

It gives us time to develop your content strategy, establish a consistent publishing schedule, understand how your audience responds, and make informed adjustments.

We don't believe your marketing should be judged solely by the performance of your first Reel.

Our goal is to build something that supports your business beyond a single month.

Consistency creates opportunities. Strategy gives that consistency direction.

WHY SOLDWELL?

We Know Real Estate. We Know Storytelling.

There are plenty of talented videographers who can create beautiful videos.

There are also plenty of social media agencies that can help businesses publish content.

At Soldwell, our focus is specifically on real estate.

We understand the importance of presenting properties professionally, communicating the value of a home, and helping Realtors build trust with their clients.

We also understand that every Realtor has a different personality, audience, and approach to business.

A luxury agent in Milton may need a different content strategy from an agent specializing in first-time homebuyers in Roswell.

That's why we don't believe every Realtor should receive the same content.

We'll learn about your business, develop a strategy around your target market, and help create videos that reflect the brand you want to build.

Our goal isn't to become another vendor you occasionally hire.

We want to become the creative partner who helps you build your brand for the long term.

FREQUENTLY ASKED QUESTIONS

Do I need to come up with my own content ideas?

No.

Soldwell handles content planning, concept development, and scripting as part of your monthly production package.

We encourage you to share your ideas and experiences, but you won't need to develop an entire content strategy yourself.

What if I'm uncomfortable talking on camera?

We'll guide you through the filming process.

Our team helps with scripts, speaking, body language, pacing, and camera confidence.

You don't need previous on-camera experience to get started.

Do you write the scripts for my videos?

Yes.

We'll prepare scripts and talking points based on your content strategy.

We encourage you to become familiar with the material before filming, but we'll also help you deliver it naturally so your videos don't feel overly rehearsed.

How many videos will I receive each month?

Our monthly packages include four, six, or eight professionally produced short-form videos, depending on the package selected.

How long are the videos?

Video length depends on the topic and creative direction.

We generally focus on short-form vertical videos designed for Instagram Reels and other compatible social media platforms.

Do you film everything in one day?

Our goal is to capture your monthly content during one dedicated content day.

We'll coordinate the filming locations and production schedule in advance so you can prepare accordingly.

How quickly will I receive my videos?

Our standard turnaround time is approximately one to two weeks after your content day.

Your delivery schedule will be coordinated with the monthly content plan.

Can I request revisions?

Yes.

One round of revisions is included per video.

Additional revision rounds are available for $50 each.

Do you provide captions and video covers?

Yes.

Our standard monthly content packages include on-screen video captions, custom video cover images, and written Instagram post captions.

Do you manage Instagram accounts?

Yes.

We offer social media management services that can include scheduling posts, publishing content, account management, and performance tracking.

Social media management is available separately from our standard content production packages.

You can also choose to publish the videos yourself.

Do I need to sign a contract?

Yes.

Our monthly content packages require a six-month commitment.

This allows us to develop a consistent content strategy and evaluate the results over time.

Will you help me gain more followers and clients?

Our content strategies are designed to help you build visibility, establish your personal brand, and create opportunities to connect with potential clients.

However, follower growth, engagement, and client acquisition depend on several factors, and specific results cannot be guaranteed.

We'll work with you to establish measurable goals and evaluate your marketing performance.

Do you only work with luxury Realtors?

No.

While we specialize in helping luxury agents and established real estate professionals build their brands, we also work with Realtors who are serious about investing in their long-term marketing.

Do you offer individual videos without a monthly commitment?

Our primary social media content service is built around monthly production packages.

If you're interested in a one-time project, contact us to discuss your needs and available production options.

What areas do you serve?

Soldwell primarily serves Realtors throughout Metro Atlanta and North Atlanta, including Roswell, Alpharetta, Milton, and surrounding communities.

We also accept travel projects by request.

Become the Realtor They Remember.

Your next client might not be ready to buy or sell today.

But they could already be watching your content.

Let's create videos that introduce them to your expertise, your personality, and the communities you love serving.

Let's build a recognizable brand that supports your business beyond your next listing.

Build relationships. Create opportunities. Become memorable.

Market well. Sell well.